Chris Forbes was born in Yorkshire, England in 1973. Through his family he was introduced to the business of luxury products in both the textile and gourmet food industries. Educated in England and Paris, Chris graduated from University of Hull in 1995 with a BA (Hons) in Marketing and languages.
After University he went to work in the City of London for very competitive positions in two high profile Investment banks, Singer & Friedlander and then Investec Asset Management, running the marketing departments of both retail and institutional asset classes. From 2004-2006 he developed an absolute return strategy for UK and European charities. He moved to Portugal just over seventeen years ago with his Portuguese wife and three children to explore a new avenue in life and execute a burning desire to work with wine.
Chris joined the company in 2007 and was initially responsible for the management of all Special Marketing projects across the company’s three main brands. He then took on the role of export manager for the USA and Irish markets, being promoted to Commercial Director in 2019. In addition to his contributions on the business side, Chris is thirsty for wine knowledge. He has earned a WSET Level 3 certification, with distinction, and is currently studying for WSET Level 4.
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